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SAVE 21%

Joico
Joico Moisture Recovery Shampoo

from Original Price R$ 74,96

from R$ 59,21
592 VIPick POINTS
| /

Details:An intensely, quenching and hydrating shampoo for dry, damaged hair.Carefully selected blend of surfactants cleanse away residue with a lux...
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SAVE 21%

Joico
Joico Blonde Life Brightening Shampoo

from Original Price R$ 91,02

from R$ 71,92
719 VIPick POINTS
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There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary...
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SAVE 21%

Joico
Joico K-Pak Color Therapy Conditioner

from Original Price R$ 128,50

from R$ 101,52
1015 VIPick POINTS
| /

A luxurious daily conditioner that cares about your color as much as your hair.BENEFITS:Helps restore and protect hair for vibrant, long-lasting ha...
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Joico
Joico Color Balance Purple Shampoo

Original Price R$ 85,67

Current Price R$ 67,66
677 VIPick POINTS
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Joico Color Balance Purple Shampoo helps you keep blonde, highlighted, and silver toned hair looking fresh and polished between salon visits. This ...
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Joico
Joico K-Pak Intense Hydrator

Original Price R$ 107,09

Current Price R$ 84,62
846 VIPick POINTS
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Details:Perfect choice for: Frizzy, erratic, dry locks that have been zapped of moisture from by everything from chemical treatments to the environ...
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SAVE 21%

Joico
Joico Blonde Life Brightening Conditioner

from Original Price R$ 96,38

from R$ 76,12
761 VIPick POINTS
| /

Forget those dense, overly heavy moisturizing treatments designed for bleach blondes. We’ve teamed the lightness of a lotion and the power of a ser...
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SAVE 21%

Joico
Joico Moisture Recovery Conditioner

from Original Price R$ 107,09

from R$ 84,62
846 VIPick POINTS
| /

Details:An one-minute intensely hydrating conditioner for all hair types needing moisture and reconstruction.Marine botanicals, sea kelp, brown alg...
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Joico
Joico K-Pak Shampoo

Original Price R$ 80,32

Current Price R$ 63,46
635 VIPick POINTS
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Details:Perfect choice for: Fine hair (thanks to its low-molecular weight), as well as coarse, thick strands (thanks to a cream-based formula that’...
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SAVE 21%

Joico
Joico Blonde Life Brightening Masque

Original Price R$ 107,09

Current Price R$ 84,62
846 VIPick POINTS
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Product Description:The Joico Blonde Life Brightening Masque instantly hydrates, softens and illuminates by neutralizing chlorine and removing trac...
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Joico
Joico YouthLock Blowout Creme

Original Price R$ 149,92

Current Price R$ 118,43
1184 VIPick POINTS
| /

When hair is already giving off signals of fatigue and frizz, the last thing you need is a direct hit from blow-drying that doubles down on damage....
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Joico
Joico Color Balance Purple Conditioner

from Original Price R$ 128,50

from R$ 101,52
1015 VIPick POINTS
| /

Preserve blonde hair’s vibrancy in the most majestic way with our royal-purple conditioner, which counteracts unwanted yellow and warm tones while ...
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Joico
Joico YouthLock Shampoo

from Original Price R$ 139,21

from R$ 109,97
1100 VIPick POINTS
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YouthLock Shampoo provides a prime opportunity to gently cleanse tired tresses, bringing back the joi of lush, lively, lustrous-looking hair.BENEFI...
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Joico
Joico Colorful Anti-Fade Shampoo

Original Price R$ 227,56

Current Price R$ 179,79
1798 VIPick POINTS
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Colorful Anti-Fade Shampoo:A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade...
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Joico
Joico Defy Damage KBOND20 Power Masque

Original Price R$ 208,82

Current Price R$ 164,99
1650 VIPick POINTS
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What do you get when you combine a legacy of Joico’s super-charged hair repair and the power of damage control in a single, extraordinary product? ...
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Joico
Joico HydraSplash Replenishing Leave-In

Original Price R$ 144,57

Current Price R$ 114,23
1142 VIPick POINTS
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Instant, visible results – frizz-fighting hydration, shine, and softness – keep on working long after you’ve applied this lightweight, replenishing...
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Joico
Joico K-Pak Reconstructing Conditioner

Original Price R$ 128,50

Current Price R$ 101,52
1015 VIPick POINTS
| /

With just one use, this high-powered conditioner helps rebuild and fortify breakage-prone strands, leaving damaged hair stronger, smoother, shinier...
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Joico
Joico Defy Damage Protective Shield

Original Price R$ 149,92

Current Price R$ 118,43
1184 VIPick POINTS
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A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guard...
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Joico
Joico HydraSplash Hydrating Shampoo

Original Price R$ 128,50

Current Price R$ 101,52
1015 VIPick POINTS
| /

Even fine-to-medium hair gets thirsty…and deserves a tall drink of water that doesn’t make it fall flat. The luxurious lather of HydraSplash Hydrat...
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SAVE 21%

Joico
Joico Defy Damage Sleepover Overnight Nourishing Treatment

Original Price R$ 155,28

Current Price R$ 122,68
1227 VIPick POINTS
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Rise and shine with Defy Damage Sleepover, our bedtime bond-strengthener that nourishes hair while you sleep. With a brilliant formula that fortifi...
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SAVE 21%

Joico
Joico Blonde Life Violet Shampoo

from Original Price R$ 139,21

from R$ 109,97
1100 VIPick POINTS
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You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates, that instantly ban...
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SAVE 21%

Joico
Joico Defy Damage Protective Shampoo

Original Price R$ 48,19

Current Price R$ 38,06
381 VIPick POINTS
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With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildu...
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Joico
Joico JoiFull Volumizing Conditioner

from Original Price R$ 128,50

from R$ 101,52
1015 VIPick POINTS
| /

It’s full-on thick, bouncy hair with the ease of three completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healt...
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SAVE 21%

Joico
Joico YouthLock Conditioner

Original Price R$ 139,21

Current Price R$ 109,97
1100 VIPick POINTS
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The future of beauty? YouthLock Conditioner, the solution for mature hair that’s dry, brittle, and falling short these days. Delivering that tellta...
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SAVE 21%

Joico
Joico Colorful Anti-Fade Conditioner

Original Price R$ 232,91

Current Price R$ 184,04
1840 VIPick POINTS
| /

This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands with softness and shine, while...
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SAVE 21%

Joico
Joico HydraSplash Hydrating Conditioner

Original Price R$ 232,91

Current Price R$ 184,04
1840 VIPick POINTS
| /

A unique, light conditioner that delivers just the right amount of hydration to dry, fine-medium hair…BENEFITS:Detangles even super-fine strandsLea...
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