Hair Color

Express yourself with hair color. Whether you’re looking for the best professional hair color brand to cover gray and get the color of your youth back, or the best hair lightening spray to give you beach blonde highlights, we offer a wide variety of hair color products to meet your every hair color need. For those who wish to go from light to dark, you can use professional hair color to dye your hair a different shade. If you have darker hair and wish to go lighter you can lighten your hair with a hair lightener for dark hair such as hair lightening cream, hair lightening gel and hair lightening powder.

Shop all of the best hair color products in one place! From popular blonde shades such as Pravana 7N and Pravana 8N, to the richest of jet blacks or the brightest of pinks, our salon quality products will allow you to have the hair color of your dreams without compromising on its condition.

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Wella
Wella Koleston Perfect Me+ Pure Naturals 2 oz 77/0

R$ 99,65
997 VIPick POINTS
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Product Details:Wella professionals koleston perfect. The first cream hair Colour in 1950, the first truly personalized hair Colorant today: Kolest...
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Wella
Wella Koleston Perfect Me+ Pure Naturals 2 oz 5/0

R$ 110,96
1110 VIPick POINTS
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Elevate your hair coloring experience with Wella Koleston Perfect Me+ Pure Naturals. This premium hair color product is meticulously crafted to pro...
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Wella
Wella Koleston Perfect Me+ Rich Naturals 2 oz 6/1

R$ 114,51
1145 VIPick POINTS
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Elevate your hair coloring experience with Wella Koleston Perfect Me+ Rich Naturals. This premium hair color product is meticulously crafted to pro...
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Wella
Wella Koleston Perfect Me+ Pure Naturals 2 oz 6/0

R$ 119,86
1199 VIPick POINTS
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Elevate your hair coloring experience with Wella Koleston Perfect Me+ Pure Naturals. This premium hair color product is meticulously crafted to pro...
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Redken
Redken Shades EQ Gloss 05C Chili 2 ct 2 oz

Original Price R$ 148,10

Current Price R$ 126,16
1262 VIPick POINTS
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Details:Refresh all Redken permanent hair color with Shades EQ, tone or glaze natural or color-treated hair. Blend 50% gray with a sheer result or ...
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Redken
Redken Brews Color Camo 2N Dark Natural 3 ct 2 oz

Original Price R$ 177,36

Current Price R$ 169,54
1695 VIPick POINTS
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Details:Camouflage his gray in 5 minutes with the same great formula you love, now in sleek new packaging. Six natural-looking shades with cool ton...
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Redken
Redken Brews Color Camo 1NA Dark Ash 3 ct 2 oz

Original Price R$ 177,36

Current Price R$ 153,79
1538 VIPick POINTS
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Details:Achieve younger looking hair in only 10 minutes. This professional salon haircolor offers custom gray hair color camouflage in six shades, ...
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Redken
Redken Shades EQ Gloss 2 oz Orange Kicker

R$ 85,19
852 VIPick POINTS
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Redken Shades EQ isn’t your run-of-the-mill hair gloss. In fact, it’s a haircolor that thinks it’s a conditioner. Here are five ways that Shades EQ...
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Redken
Redken Shades EQ Gloss 2 oz 60 ml Yellow Kicker

R$ 85,19
852 VIPick POINTS
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Redken Shades EQ isn’t your run-of-the-mill hair gloss. In fact, it’s a haircolor that thinks it’s a conditioner. Here are five ways that Shades EQ...
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Redken
Redken Shades EQ Gloss 2 oz 60 ml 05CC Electric Shock

R$ 85,92
859 VIPick POINTS
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Do you like glossy, shiny hair that looks like it has been #blessed by the hair gods? A hair gloss service might be exactly what you need. Not only...
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Redken
Redken Shades EQ Gloss 2 oz 60 ml Violet Kicker

R$ 85,19
852 VIPick POINTS
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Do you like glossy, shiny hair that looks like it has been #blessed by the hair gods? A hair gloss service might be exactly what you need. Not only...
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Redken
Redken Shades EQ Gloss 2 oz 60 ml Red Kicker

R$ 84,57
846 VIPick POINTS
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WHAT MAKES REDKEN SHADES EQ DIFFERENT FROM OTHER HAIR GLOSSES?Redken Shades EQ isn’t your run-of-the-mill hair gloss. In fact, it’s a haircolor tha...
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Redken
Redken Shades EQ Gloss 2 oz 60 ml 06CR Sunset

R$ 84,57
846 VIPick POINTS
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Do you like glossy, shiny hair that looks like it has been #blessed by the hair gods? A hair gloss service might be exactly what you need. Not only...
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Redken
Redken Shades EQ Gloss 2 oz 60 ml 08CR Sunrise

R$ 85,19
852 VIPick POINTS
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Do you like glossy, shiny hair that looks like it has been #blessed by the hair gods? A hair gloss service might be exactly what you need. Not only...
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Redken
Redken Shades EQ Gloss 2 oz 60 ml 03NW Cocoa Bean

R$ 71,86
719 VIPick POINTS
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Redken Shades EQ Gloss offers a shine-enhancing finish, aiming to give hair a refreshed look. The formula is a blend of color elements designed for...
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Redken
Redken Shades EQ Gloss 2 oz 60 ml 05CB Brownstone

R$ 85,19
852 VIPick POINTS
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Redken Shades EQ isn’t your run-of-the-mill hair gloss. In fact, it’s a haircolor that thinks it’s a conditioner. Here are five ways that Shades EQ...
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Redken
Redken Shades EQ Gloss 2 oz 60 ml 06CB Amber Glaze

R$ 85,19
852 VIPick POINTS
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Redken Shades EQ isn’t your run-of-the-mill hair gloss. In fact, it’s a haircolor that thinks it’s a conditioner. Here are five ways that Shades EQ...
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Redken
Redken Shades EQ Gloss 2 oz 60 ml 07NA Pewter

R$ 85,19
852 VIPick POINTS
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Do you like glossy, shiny hair that looks like it has been #blessed by the hair gods? A hair gloss service might be exactly what you need. Not only...
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Redken
Redken Shades EQ Gloss 2 oz 60 ml 05RV Sangria

R$ 82,04
820 VIPick POINTS
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Redken Shades EQ Gloss offers a shine-enhancing finish, aiming to give hair a refreshed look. The formula is a blend of color elements designed for...
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Redken
Redken Shades EQ Gloss 2 oz Pastel Peach

R$ 82,04
820 VIPick POINTS
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Redken Shades EQ Gloss offers a shine-enhancing finish, aiming to give hair a refreshed look. The formula is a blend of color elements designed for...
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Redken
Redken Shades EQ Gloss 2 oz 60 ml 03G Cinnamon

R$ 85,19
852 VIPick POINTS
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Do you like glossy, shiny hair that looks like it has been #blessed by the hair gods? A hair gloss service might be exactly what you need. Not only...
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Redken
Redken Shades EQ Gloss 2 oz 60 ml 06GB Toffee

R$ 86,60
866 VIPick POINTS
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Redken Shades EQ isn’t your run-of-the-mill hair gloss. In fact, it’s a haircolor that thinks it’s a conditioner. Here are five ways that Shades EQ...
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Redken
Redken Shades EQ Gloss 2 oz 60 ml 03RV Merlot

R$ 82,15
822 VIPick POINTS
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Redken Shades EQ isn’t your run-of-the-mill hair gloss. In fact, it’s a haircolor that thinks it’s a conditioner. Here are five ways that Shades EQ...
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Redken
Redken Shades EQ Gloss 2 oz 60 ml 09AA Papaya

R$ 82,04
820 VIPick POINTS
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Redken Shades EQ isn’t your run-of-the-mill hair gloss. In fact, it’s a haircolor that thinks it’s a conditioner. Here are five ways that Shades EQ...
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FAQs on Hair Color

What is the difference between hair colors and lighteners?

Hair colors are hair dyes that add pigment to the hair such as blonde, brown, black, or even bold colors like pink and blue. Hair lighteners lighten the hair to display a softer hair color of your existing hair color.

How do I apply hair color products?

Each hair color and hair lightener has its own set of instructions that the product comes with, and should be followed accordingly. The general idea for application, though, is to mix the product (or combination of products) well, apply it to your hair, and let it sit in your hair for some time before shampooing your hair. Since each hair color and lightener product is different, though, make sure to follow instructions for the particular hair color product you're using.

How can I figure out which hair color will best suit my needs?

In general it is best to stick with a hair color that is the same tone as your skin. For instance, if you have a warm skin tone you should choose a warm hair color. If you have a cooler skin tone, choose a cool hair color. Some people like to go for extra sparkles! If that describes you, choose a selection of your favorite colors and have fun coloring your hair every single one of your favorite colors.

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