New Arrivals

Bedhead, bombshell or beachy? Take charge of your texture. Get instant, weightless, cool girl texture on freshly washed or second day hair. This su...

Feather-light 100% vegan nourishing treatment featuring a proprietary blend of exclusive oils including Camellia Oil from Japan and Abyssinian Oil ...

Prepare yourself to be amazed. Breakthrough smoothing, de-frizzing technology, featuring a proprietary blend of exclusive oils including Camellia O...

Benefits:• Provides featherlight volume and conditioning• Pumps in body, fullness, and healthy shine• Fortifies hair and protects from breakage• Pr...

Product Details:Replenishes, nourishes and hydrates dry hair. Infuses lightweight moisture, vitality and shine. Delivers 96% color retention after ...

Tousle, texturize, define and control. This modern, firm-yet-flexible wax designed exclusively for color treated hair breaks all the rules using un...

Details:This 100% vegan, next generation, super-charged detoxifier is the ultimate rehab for color treated hair. Special ingredients, including bak...

Product Details:Medium-to-firm hold crème creates body, texture, and shine with color and heat protection. Leaves hair touchable, flake-free, and a...

Benefits:• Provides featherlight volume and conditioning• Pumps in body, fullness, and healthy shine• Fortifies hair and protects from breakage• Pr...

Product Details:Energize hair with this superfine, silky, powder spray that delivers volume and texture while prolonging color. Perfect for spot s...

ColorProof SignatureBlonde Violet Shampoo gracefully combats unwanted yellow and brassy tones in blonde, silver, and highlighted hair. This uniquel...

Benefits:• Infuses weightless moisture for increased manageability• Restores luster and vitality• Detangles and leaves hair hydrated and featherlig...

SuperPlump Volumizing Shampoo:Revolutionary volumizing shampoo gently cleanses while infusing weightless body, fullness, and maximum color and heat...

The aromatics mud shampoo and conditioner 2 in 1 is based on dead sea mud and jojoba, retinol pro vitamin B5, vitamin E and has a double action. It...

Never fall flat or frizz up again. Weatherproof your hair. This weightless frizz-fighting, fine mist spray repels moisture and locks out humidity w...

What is this product? Get instantly twistable, touchable hair with this remarkably lightweight texturizing crme. More info: All you could want?incl...

Mold, hold, spike or slick hair into shape with the first stretchable hard hold gel designed exclusively for color treated hair. Featuring nutrient...

BioRepair-8® is our first skin-care inspired, scientifically advanced treatment that uniquely targets the four main causes of hair loss. We’ve harn...

Enhance and defrizz curls while providing shape, separation, and control. Activates curl memory with color and heat protection.Verbena, Basil &...

Next stop gorgeous! Energize hair instantly with this one-of-a-kind, superfine, silky powder that delivers va-va-voom volume and all-day texture wh...

Vamp up fine hair with this heat-activated, miracle body builder that weightlessly plumps each strand to expand volume and density while smoothing ...

Super-charged clarifier is rehab for color-treated hair. Gently cleanses and deodorizes while removing build up. Leaves hair amazingly clean, soft,...

Revolutionary volumizing shampoo gently cleanses while infusing weightless body, fullness, and maximum color and heat protection.Neroli EssenceBene...

Details:Breakthrough smoothing, de-frizzing technology, featuring a proprietary blend of exclusive oils including Camellia Oil from Japan and Abyss...

This ultra-fine mist working spray with NEW Quick Dry Technology works overtime to deliver flexible, brushable hold with the ultimate shield of col...

Bedhead, bombshell or beachy? Take charge of your texture. Get instant, weightless, cool girl texture on freshly washed or second day hair. This su...

Craft your style with this modern cult classic for unstoppable texture, long-lasting pliable hold and extreme shine. Powered by our next generation...

Transform hair to silky smooth. Light-to-medium control crème creates shape and reduces blow dry time with unsurpassed color and heat protection.Or...

Goodbye tangles. This leave-in conditioning spray nourishes and reduces breakage while extending the life of your color.Coconut Lemongrass Essence ...

BioRepair-8™ is our first skin-care inspired, scientifically advanced treatment that uniquely targets the four main causes of hair loss. We’ve harn...

BioRepair-8™ is our first skin-care inspired, scientifically advanced treatment that uniquely targets the four main causes of hair loss. We’ve harn...

Details:Illuminate, brighten and replenish blonde, bleached or silver color-treated hair. This next generation, sulfate-free revitalizing shampoo f...

Calling all smooth addicts…CrazySmooth® just got radical. This next generation serum instantly smoothes for long-lasting, frizz-free style with ful...

Next generation luxury, leave-in conditioning treatment keeps hair smoother longer and oh-so-sleek while providing instant defrizzing and superior ...

Feather-light 100% vegan nourishing treatment featuring a proprietary blend of exclusive oils including Camellia Oil from Japan and Abyssinian Oil ...

ColorProof CrazySmooth Anti-Frizz Condition effortlessly tackles unruly and frizzy hair, paving the way for a sleek, smooth finish. Experience a pa...

Prepare yourself to be amazed. Breakthrough smoothing, de-frizzing technology, featuring a proprietary blend of exclusive oils including Camellia O...

Benefits:• Provides featherlight volume and conditioning• Pumps in body, fullness, and healthy shine• Fortifies hair and protects from breakage• Pr...

Revolutionary volumizing shampoo gently cleanses while infusing weightless body, fullness, and maximum color and heat protection.Neroli EssenceBene...

Details:DeepQuench® Moisture MasqueQuench hair and infuse moisture deep within. Intensely hydrates, nourishes, strengthens, and repairs while prolo...

Moisturize and repair color treated hair while infusing superior shine and touch-me texture. Never coats or weighs hair down, this next generation,...

Benefits:• Replenishes, nourishes, and hydrates dry hair• Infuses lightweight moisture, vitality, and shine• Delivers 96% color retention after 10 ...