New Arrivals

The Meet Matte Hughes Mini Kit 8 Nude is a must-have collection of mini liquid lipsticks that will elevate your lip game to new heights. This kit f...

Enhance your natural beauty with Bahama Mama, a multi-purpose bronzer, shadow, and contour product. This versatile formula allows you to achieve a ...

Schwing Liquid Eyeliner Black by theBalm is your go-to product for achieving bold and precise eyeliner looks. This richly pigmented liquid eyeliner...

Meet Matte Hughes by theBalm is a luxurious liquid lipstick that delivers intense color payoff with a smooth, matte finish. With its long-lasting f...

Meet Matte Hughes by theBalm is a luxurious liquid lipstick that delivers intense color payoff with a smooth, matte finish. With its long-lasting f...

Meet Matte Hughes by theBalm is a luxurious liquid lipstick that delivers intense color payoff with a smooth, matte finish. With its long-lasting f...

Meet Matte Hughes by theBalm is a luxurious liquid lipstick that delivers intense color payoff with a smooth, matte finish. With its long-lasting f...

Meet Matte Hughes by theBalm is a luxurious liquid lipstick that delivers intense color payoff with a smooth, matte finish. With its long-lasting f...

Meet Matte Hughes by theBalm is a luxurious liquid lipstick that delivers intense color payoff with a smooth, matte finish. With its long-lasting f...

Meet Matte Hughes by theBalm is a luxurious liquid lipstick that delivers intense color payoff with a smooth, matte finish. With its long-lasting f...

theBalm Plump Your Pucker Amplify elevates your lip game, blending the sophistication of shine with a subtle plumping sensation. It's more than jus...

theBalm theBalmJour offers a fusion of comfort and lasting hydration, delivering a touch of elegance to your daily beauty regimen. Seamlessly glide...

theBalm theBalmJour offers a fusion of comfort and lasting hydration, delivering a touch of elegance to your daily beauty regimen. Seamlessly glide...

The Meet Matte Hughes Mini Kit 3 is a versatile collection of mini liquid lipsticks that will enhance your lip game. This kit features three exclus...

When it comes to combatting unwanted shine, let Sexy Mama take the lead. This powerful translucent powder is designed with innovative, oil-absorbin...

Meet Matte Hughes by theBalm is a luxurious liquid lipstick that delivers intense color payoff with a smooth, matte finish. With its long-lasting f...

Meet Matte Hughes by theBalm is a luxurious liquid lipstick that delivers intense color payoff with a smooth, matte finish. With its long-lasting f...

Meet Matte Hughes by theBalm is a luxurious liquid lipstick that delivers intense color payoff with a smooth, matte finish. With its long-lasting f...

theBalm theBalmJour offers a fusion of comfort and lasting hydration, delivering a touch of elegance to your daily beauty regimen. Seamlessly glide...

theBalm theBalmJour offers a fusion of comfort and lasting hydration, delivering a touch of elegance to your daily beauty regimen. Seamlessly glide...

Meet Matte Hughes by theBalm is a luxurious liquid lipstick that delivers intense color payoff with a smooth, matte finish. With its long-lasting f...

theBalm Big Fan Lashes Paparazzi invites you to experience a touch of glamour with every flutter. Designed to elevate your lash game, these eyelash...

The Meet Matte Hughes Mini Kit Miami by theBalm features three new shades that capture the essence of Miami's vibrant energy: Persistent, Fearless,...

The Meet Matte Hughes Mini Kit Miami by theBalm features three new shades that capture the essence of Miami's vibrant energy: Persistent, Fearless,...

Product Details:MascaraTake lashes to new heights! With an injection-molded wand and phenomenal formula, Mad Lash delivers intense volume and defin...

Product Description:Plump it up! Our highly pigmented collection of lip glosses are must-haves for a perfect pout. Packed with marine collagen, Plu...

Product Details:When it's time for that big evening out, be ready with the right blush. Made with a deep, matte pink, the Big Date Blush is perfect...

Product Details:theBalm Furrowcious Brow Pencil Light Brown Introducing Furrowcious, a fierce collection of brow pencils! Tame unruly brows with th...

Product Details:When it's time for that big evening out, be ready with the right blush. Made with a deep, matte pink, the Big Date Blush is perfect...

Product Details:Dress up your lashes in a fabulous, new black coat of theBalm Nuit® because you deserve to have a good night! Take your look from d...

Product Details:Contains 9 exclusive triple-milled eyeshadows which can be used wet or dry; 2 blushes; 1 bronzer; 1 highlighter; 2 versatile lip-an...

Product Details:Dress up your lashes in a fabulous, new black coat of theBalm Nuit® because you deserve to have a good night! Take your look from d...

Escape to the tropical paradise with theBalm Voyage Tropics Palette. This versatile palette features a stunning selection of blushes and bronzer in...

Product Details:theBalm Meet Matte Hughes Mini Kit San FranciscoMini but mighty, the Meet Matt(e) Hughes liquid lipsticks are long-lasting, smudge-...

Product Description:You just scored with this limited-edition holiday collection of three Schwing liquid eyeliners that include the classic shade N...

The Meet Matte Hughes Mini Kit 8 Nude is a must-have collection of mini liquid lipsticks that will elevate your lip game to new heights. This kit f...

The Meet Matte Hughes Mini Kit 3 is a versatile collection of mini liquid lipsticks that will enhance your lip game. This kit features three exclus...

The Meet Matte Hughes Mini Kit 1 by theBalm is a must-have collection of mini liquid lipsticks that will elevate your lip game. This kit includes s...

theBalm Betty-Lou Manizer is a rendezvous of luminosity and allure. As an illuminating bronzer, it effortlessly captures the sun-kissed glow, besto...