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Redken

One of the biggest names in the haircare industry, Redken has been around for over half a century and is used worldwide by professionals and individual consumers alike. Founded in 1960, Redken is a leading hair care brand known for its cutting-edge products and innovative formulas that repair and promote healthy hair. Redken hair care is a complete line that offers every product you need from start to finish. Whether your hair is thin, fine, straight, natural or curly, Redken hair products and Redken shampoo will meet your hair care needs. 

Whether you wear your hair curly or straight, Redken offers a wide variety of hair products including shampoos, conditioners, styling gels, curl creams, hair masks, heat protectants and volumizers and has a line for all hair concerns and hair types. 

At Editor’s Pick, you can buy Redken online and treat yourself or someone else to great hair with individual Redken products or Redken gift sets. You can buy Redken blue shampoo to neutralize brassy hair tones, Redken Color Extend shampoo for color-treated hair, Redken Extreme Shampoo to replenish dry hair, Redken Color Extend Blondage for highlights and blonde hair, Redken Frizz Dismiss shampoo for curly hair and frizzy hair, Redken High Rise Volume shampoo for thin hair, Redken Scalp Relief for dandruff, Redken Soft shampoo for dry hair, Redken Diamond Oil for dry and frizzy hair in need of shine, Redken shampoo for oily hair and Redken shampoo and conditioner for damaged hair.

  • Redken Redken Brews Clay Pomade 3.4 oz100 ml Putties & Clays
    Sold out
    Redken

    Redken Brews Clay Pomade 3.4 oz100 ml

    R$ 113,42
    R$ 87,34
    873 VIPick POINTS

    This men's hair clay by Redken Brews is the ultimate styler for fine hair. Use Clay Pomade too add roughed up texture with maximum hold and a gritt...

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FAQs on Redken


Does Redken actively remain conscious of the environment when producing Redken products? 


The parent company of Redken, L'Oréal, is committed to being environmentally friendly and sustainable. They practice ethical and responsible sourcing protocols in accordance with international standards, human rights, worker rights, environmental concerns and human health and safety. 


How do I know which Redken products to choose for my specific hair care needs? 


Redken has hair products for all hair types and the different Redken lines offer different benefits, depending on what that particular hair type needs. The Redken Color Extend line, for example, is perfect for those with color-treated hair. For curly hair types, the Redken curvaceous line can help preserve bouncy curls. For those whose hair is damaged and in need of repair, the Redken Anti Snap line can strengthen hair and help prevent split ends. Figure out what hair type you have, read labels, and you’ll get a great product for your hair type. You may also decide to ask your hairstylist for help. 


Can I use Redken products in conjunction with other brands? 


While you can use Redken products with other brands, the Redken hair care products and lines are all specially formulated to be used together for the maximum benefits. If you are using the Redken Color Extend line, for example, you will get the best results by using both the Redken Color Extend Shampoo and the Redken Color Extend Conditioner.