{"product_id":"pravana-pure-light-ultra-lightener","title":"Pravana Pure Light Ultra Lightener","description":"Product Description:\u003cbr\u003eThe smooth and creamy formula of PURE LIGHT Ultra Lightener™ is formulated with Reunite Mending Technology™ to mend the cuticle layer. Ideal for global blonding, including hard-to-lift hair, platinum blonde touch-ups, and pre-lightening for VIVIDS.\u003cbr\u003eNow available in new compact, convenient, mess-free packaging! We traded traditional tubs for a sleek hand-held design, easy-pour spout and built-in measuring cap to maximize time and space while minimizing waste. Just pour, measure, mix and our scoop-free powder seamlessly lifts and lightens hair.\u003cbr\u003eLifts up to 9 levels\u003cbr\u003eFormulated with Reunite Mending Technology™ to restore hair from the inside out\u003cbr\u003eCan be used for on or off-scalp lightening\u003cbr\u003e","brand":"Pravana","offers":[{"title":"16 oz","offer_id":56936662597792,"sku":"EP-10572912","price":3391.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0024\/1631\/2418\/files\/pravana-pravana-pure-light-ultra-lightener-hair-color-16-oz-257619.jpg?v=1776477224","url":"https:\/\/editorspick.com\/en-jp\/products\/pravana-pure-light-ultra-lightener","provider":"Editorspick","version":"1.0","type":"link"}