{"product_id":"joico-color-balance-purple-shampoo","title":"Joico Color Balance Purple Shampoo","description":"\u003cp\u003eJoico Color Balance Purple Shampoo helps you keep blonde, highlighted, and silver toned hair looking fresh and polished between salon visits. This color toning shampoo creates a rich lather that washes away daily buildup while helping soften the look of unwanted warm tones. The violet tinted formula works through the hair evenly, leaving your strands feeling refreshed, smooth, and manageable after each wash. It supports a cooler looking finish without making your routine feel heavy or complicated. The texture feels creamy in use and rinses away cleanly, helping your hair feel light while still maintaining a soft touch and healthy looking shine. Joico Color Balance Purple Shampoo fits easily into your weekly care routine when you want color treated hair to look brighter, smoother, and more refined. Whether you wear your hair straight, wavy, or textured, this shampoo helps maintain a more balanced tone and a sleek finish that keeps your color looking salon inspired and beautifully cared for.\n\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\t\u003cli\u003eHelps soften the look of unwanted warm and yellow tones in blonde and highlighted hair.\u003c\/li\u003e\n\t\u003cli\u003eGently cleanses away buildup while leaving hair feeling fresh and manageable.\u003c\/li\u003e\n\t\u003cli\u003eSupports a smoother look with added shine and a polished finish.\u003c\/li\u003e\n\t\u003cli\u003eWorks well for blonde, highlighted, silver, and gray toned hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use:\u003c\/h3\u003e\n\u003col\u003e\n\t\u003cli\u003eWet your hair thoroughly with warm water.\u003c\/li\u003e\n\t\u003cli\u003eApply Joico Color Balance Purple Shampoo evenly through scalp and hair.\u003c\/li\u003e\n\t\u003cli\u003eMassage into a rich lather and distribute from roots to ends.\u003c\/li\u003e\n\t\u003cli\u003eLeave on briefly based on your desired toning effect, then rinse thoroughly.\u003c\/li\u003e\n\t\u003cli\u003eFollow with your preferred conditioner or mask for added softness and manageability.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eKey Ingredients:\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eViolet Pigments:\u003c\/strong\u003e Help counter the look of unwanted yellow and warm tones for a cooler, more balanced finish.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGreen Tea Extract:\u003c\/strong\u003e Helps support color freshness and keeps hair looking polished and vibrant.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSmartRelease Technology:\u003c\/strong\u003e Helps support smoother, stronger feeling hair with a soft, glossy look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eJoico Color Balance Purple Shampoo is a simple way to maintain a cooler looking tone while giving your hair a fresh, smooth, and glossy finish. Add it to your routine when you want blonde and silver shades to look more refined, feel soft to the touch, and stay beautifully balanced wash after wash.\n\u003c\/p\u003e","brand":"Joico","offers":[{"title":"10.1 oz","offer_id":56787449938080,"sku":"EP-3207792","price":12.64,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0024\/1631\/2418\/files\/joico-joico-color-balance-purple-shampoo-shampoos-101-oz-386299.jpg?v=1779133858","url":"https:\/\/editorspick.com\/products\/joico-color-balance-purple-shampoo","provider":"Editorspick","version":"1.0","type":"link"}