New Arrivals

Keratin Care Shampoo:A gentle shampoo that thoroughly cleanses without diminishing the keratin and moisture essential for healthy hair. Formulat...

Blondeshell Shampoo: This gentle purple shampoo for blonde hair is specially formulated to maintain brightness and neutralize brassy hair tones in ...

Elevate your hair care routine with the Keratin Complex Keratin Color Care Shampoo & Conditioner, now conveniently available in the 13.5 oz duo...

Reduce brassiness while repairing hair for healthier strands all over with Keratin Complex shampoo and conditioner. This keratin protein shampoo an...

Keratin Care Shampoo: A gentle shampoo that thoroughly cleanses without diminishing the keratin and moisture essential for healthy hair.Keratin Car...

Keratin Color Care Shampoo: A mild cleanser that’s specially formulated to give lasting smoothness to keratin-treated and color-treated hair.Kerati...

Elevate your hair care routine with the Keratin Complex Keratin Color Care Shampoo & Conditioner duo, meticulously crafted to nurture and enhan...

A silky, color-nurturing conditioner that maintains shine and brilliance for every hair color, from the deepest browns to the richest reds and ever...

Turn back the hands of time with this fade-fighting shampoo that helps secure pigments to maintain long-lasting, vibrant color.HAIR TYPE: All hair ...

A luxurious hair masque that seals in color’s vibrancy while delivering intensive hydration and youthful-looking shine.HAIR TYPE: All hair types an...

A lightweight, professional-grade dryer with the latest in heat and ionic technology for versatile styling and smooth results. The HydraDry dries h...

Cape-3 is a waterproof, machine washable all-in-one cape that's perfect for salon processes, whether for cutting, styling or chemical treatments. B...

A large, curved vented brush that conducts even airflow for speedier blow-dryingHAIR TYPE: All hair types or those with thick, hard-to-control hair...

A ceramic-coated round brush available in multiple sizes to achieve volume, lift, curl or overall smoothness when blow-drying.HAIR TYPE: All hair t...

A ceramic-coated round brush available in multiple sizes to achieve volume, lift, curl or overall smoothness when blow-drying.HAIR TYPE: All hair t...

Hydrate and retain your beautiful blonde hair with the Keratin Complex Blondeshell Conditioner that prolongs the results of keratin smoothing treat...

Why just be blonde when you can be a Blondeshell? This gentle purple shampoo for blonde hair is specially formulated to maintain brightness and neu...

A first-of-its-kind BB cream for hair that instantly primes, protects and perfects the hair.HAIR TYPE: All hair typesHOW IT WORKS:Smoothes rough te...

A reparative serum that helps restore elasticity, reduce breakage and rebuild the hair’s tensile strength in just one application.HAIR TYPE: All ha...

A hydrating styling cream that replenishes and revitalizes hair for a silky, shiny finish. This hair-transforming keratin blow-dry cream delivers i...

A hydrating styling cream that replenishes and revitalizes hair for a silky, shiny finish. This hair-transforming keratin blow-dry cream delivers i...

A rich, vanilla-infused conditioning treatment that creates an indulgent aromatherapy experience while providing optimal nourishment for healthier-...

A hydrating conditioner formulated to smooth, soften and protect color-treated hair.HAIR TYPE: All hair types, including dry, damaged, color-treate...

A mild cleanser that’s specially formulated to give lasting smoothness to keratin-treated and color-treated hair.HAIR TYPE: All hair types, includi...

A gentle shampoo that thoroughly cleanses without diminishing the keratin and moisture essential for healthy hair.HAIR TYPE: All hair types, includ...

A gentle shampoo that thoroughly cleanses without diminishing the keratin and moisture essential for healthy hair.HAIR TYPE: All hair types, includ...