New Arrivals

Ideal for all curly or wavy hair to achieve better definition. Its leave-on formulation defines curls in an invisible way. It does not weight the h...

Ideal for all types of coloured hair to allow the colour to last longer. Its leave-on formula is designed to protect the duration of cosmetic colou...

Ideal for coloured hair. Its formula, characterized by a rich and full-bodied foam, is designed to gently cleanse coloured hair, protecting the col...

For creating a perfectly straight-haired look. This Is A Relaxing Moisturizing Fluid eliminates frizz, moisturizes hair, protects against heat dama...

For creating soft texture and flexible control. This Is An Invisible Serum creates a casual, lived-in look with slight separation, light shine and ...

Details:For replumping and adding elasticity to fine hair. Replumping Hair Filler Superactive creates a fuller, thicker look to hair. Ingredients:W...

It cleanses and purifies the scalp, fighting against microbial attacks and creating a healthy and clean environment.HOW TO USE:Apply 20 gr. of prod...

Ideal for bleached hair, with highlights, perm or relaxed. Its formula is designed to deeply nourish treated hair, it also makes it soft and silky,...

For adding a hydrating and defining boost to curls. This Is A Curl Moisturizing Mousse helps curls maintain their bounce and structure.BENEFITS:Cur...

Details:For all hair and skin types. A gentle natural cleansing and moisturizing oil for hair and skin. Free of SLES, parabens, artificial colors, ...

Formulated to untangle, compact and give hair better elasticity. The selected active ingredients give moisturize and protect hair.HOW TO USE:Wash h...

The selected active ingredients give elasticity, moisturize and protect hair during cleansing. The creamy texture produces thick, rich foam. It cle...

Details:Moisturizing conditioner for all hair types. Hydrating and detangling, Well-Being Conditioner leaves hair soft, silky and healthy. Winner o...

Details:Hydrating and light, Well-Being Shampoo is a moisturizing daily shampoo suitable for all hair types enhanced.Ingredients:Water, sodium laur...

Details:For treating excessively oily hair. Rebalancing Shampoo deep cleanses the scalp while maintaining natural hydration levels with lemon phyto...

Its creamy texture produces a full-bodied, rich foam, whilst the mixture of gentle surfactants gently washes the hair structure.HOW TO USE:Apply 20...

Details:It immediately relieves irritation and carries out an effective and long-lasting soothing action. Immediate relief and invigorated, full an...

Details:Ideal for all hair types. Its formula is designed to cleanse all hair types in depth. It is particularly designed for those who use styling...

Ideal for wavy or curly hair. Its formulation is characterized by a soft and creamy foam to gently cleanse curly or wavy hair and to make them soft...

Details:Ideal for daily use. Its leave-on formula is recommended for untangling fine hair. It does not weigh down the hair. It moisturizes and remi...

Details:For normal to fine hair. Moisturizing but lightweight, DEDE conditioner hydrates and detangles hair without weighing it down, making it an ...

Ideal for daily cleansing. Its formula, which is characterized by a soft and light foam, is designed to gently cleanse the hair, making it soft and...

Ideal for dry or dehydrated hair. Its formula, characterized by a creamy foam, is designed to gently cleanse dry or dehydrated hair, giving it a st...

Colour shampoo, today even more effective thanks to its new, biodegradable and natural formula, with a high concentration of pure pigments. It inte...

Details:For natural or colored warm red hair. Alchemic Red Conditioner maintains and enhances warm red tones.Ingredients:Water, cetearyl alcohol, g...