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Ammonia-free, odourless permanent hair colour for a unique hair colouring experience. Hair is respected, and scalp is treated gently.* Experience n...

For metallic, vibrant, shiny results with incredible DIA technology, use new DIA Richesse Metals in Silver .11/BB and Rose Gold .24/VC. These shade...

Showcase your artistry with DIA Richesse Hi-Visibility! Our technology makes creating on-trend, tailor-made color for all of your clients simple an...

Showcase your artistry with DIA Richesse Hi-Visibility! Our technology makes creating on-trend, tailor-made color for all of your clients simple an...

Most visible tone on tone by l'Oreal Professionnel. Brings ultra-visible highlights and intense shine, for natural or coloured hair. Fades graduall...

Showcase your artistry with DIA Richesse Hi-Visibility! Our technology makes creating on-trend, tailor-made color for all of your clients simple an...

Showcase your artistry with DIA Richesse Hi-Visibility! Our technology makes creating on-trend, tailor-made color for all of your clients simple an...

L'Oreal Professionnel Dia Richesse offers a radiant, demi-permanent color solution designed to enhance the natural beauty of your hair. It seamless...

L'Oreal Professionnel Dia Richesse offers a radiant, demi-permanent color solution designed to enhance the natural beauty of your hair. It seamless...

L'Oreal Professionnel Dia Richesse offers a radiant, demi-permanent color solution designed to enhance the natural beauty of your hair. It seamless...

L'Oreal Professionnel Dia Richesse offers a radiant, demi-permanent color solution designed to enhance the natural beauty of your hair. It seamless...

A perfect hair dye for your first time. DIA Richesse illuminates natural hair colour through its ammonia free and tone-on-tone colouration process,...

L'Oreal Professionnel Dia Richesse offers a radiant, demi-permanent color solution designed to enhance the natural beauty of your hair. It seamless...

L'Oreal Professionnel Dia Richesse offers a radiant, demi-permanent color solution designed to enhance the natural beauty of your hair. It seamless...

L'Oreal Professionnel Dia Richesse offers a radiant, demi-permanent color solution designed to enhance the natural beauty of your hair. It seamless...

L'Oreal Professionnel Dia Richesse offers a radiant, demi-permanent color solution designed to enhance the natural beauty of your hair. It seamless...

L'Oreal Professionnel Dia Richesse offers a radiant, demi-permanent color solution designed to enhance the natural beauty of your hair. It seamless...

L'Oreal Professionnel Dia Richesse offers a radiant, demi-permanent color solution designed to enhance the natural beauty of your hair. It seamless...

L'Oreal Professionnel Dia Richesse offers a radiant, demi-permanent color solution designed to enhance the natural beauty of your hair. It seamless...

Our first acidic tone-on-tone colour creates glossy luminous looking reflects and vinyl shine whilst respecting the condition with natural-looking ...

Our first acidic tone-on-tone colour creates glossy luminous looking reflects and vinyl shine whilst respecting the condition with natural-looking ...

Ammonia-free tone-on-tone colouration to personalize all hair colours (colour extending on lengths) and perfectly tone highlights with incredible s...

Our first acidic tone-on-tone colour creates glossy luminous looking reflects and vinyl shine whilst respecting the condition with natural-looking ...

Our first acidic tone-on-tone colour creates glossy luminous looking reflects and vinyl shine whilst respecting the condition with natural-looking ...