Joico Blonde Life Brightening Shampoo 1.7 oz
Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.
Here’s how: Saturate hair thoroughly with warm water, then work in a good dollop of Blonde Life Brightening Shampoo, gently massaging into a lather. Rinse and repeat if necessary.
The inside secret: Anionic surfactant molecules interact with dirt and oil particles, trapping them in a bubble-like cocoon that gets swiftly rinsed away. An exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair.